Based in San Diego, longtime entrepreneur Bharat Lall, MD, guides Pinnacle Hotels USA as president and CEO. He entered the hospitality industry in the late 1980s with the purchase of the 12-room Holiday Motel. Collaborating with his extended family, Dr. Bharat Lall was able to revive a financially troubled business and create new revenue opportunities. Over the past 20 years, he has repeated this formula with numerous holdings and steadily expanded his corporate footprint across America. He established Pinnacle Hotels USA in 1998 and currently operates 10 properties encompassing 1,200 rooms, including the 124-room Days Inn Encinitas and the 292-room Marriott Riverside.

Dr. Lall’s management philosophy centers on systems efficiency, which minimizes operating costs while ensuring optimal levels of guest satisfaction. Decentralized operations place responsibility squarely in the hands of on-site managers and staff to achieve exceptional results and lead strong revenue growth.

Dr. Bharat Lall maintains an active community profile and is a San Diego Indian American Association lifetime member. He also supports organizations such as the San Diego State University Library and the Mahatma Gandhi Scholarship Trust Fund.